Ana Code of Ethics Summary

Introduction There are nine provisions included in the ANA code of ethics. The provisions can be broken Into three categories. The first category Is the nurse's ethical responsibilities to her patient which is provisions one through three. Second is the nurse's obligation to herself, provisions four through six. The third ethical requirement for nurses Is related to their relationship to the nursing profession, community, nation, and world overall. This focus is summarized in provisions seven through nine [ (AmericanNurses Association, 2013) J. Provisions 1-3 The first three provisions relate to the nurse's responsibility to treat everyone with dignity and respect regardless of that Individual's background, ethnicity, or the nature or severity of their illness, as well as making the patient the primary concern and advocating for them. There Is absolutely no room for discrimination in the nursing profession. â€Å"One of the simplest principles of distributive Justice is that of str ict or radical equality.The principle says that every person should have the same bevel of material goods and services† [ (Mason, Alleviate, & Chaffed, 2012, p. 83) l. The Bible also supports the principle of treating others with dignity and respect as stated in 1 Pet 2:AAA: â€Å"Show proper respect to everyone.

My Left Foot Review Essay

My Left Foot Film Review My Left foot is the true story of a young boy called Christy Brown, played by Hugh O’Connor and Daniel Day-Lewis, Christy is born into a poor working class family in Dublin, Ireland, with a physically disabling condition known as cerebral palsy. Considered a vegetable and using his only functional limb(his left foot) Christy becomes a very successful writer and artist with the help of his strong willed mother and teacher. I personally really enjoyed this ? lm, I liked the way it was set in Ireland during a time where religion ruled society. Almost every family in Ireland had their lives run in the way of the church, the cardinal sins were almost like laws, and were obeyed better than real laws. We see this when christys mother ? nds the ‘un-godly’ magazine under Christy in his wheel barrow. Society was set in stone and nobody tried to better themselves. The son’s and daughters of every family followed in their fathers or mothers footsteps. Everybody had their place in society the upper class lived to work, so as to make themselves richer and richer where as the lower class worked to live, so they could get by in life. Christy however was an acception to this, he bettered him self in society by becoming an achieved artist and writer, and this allowed him to break the mould and become something nobody thought he could ever be. I found my Left Foot quite inspiring because of Christys achievements, it shows that theres always a way to be something that you want to be even if the odds aren’t in your favor! It also shows that if someone beleves in you, you can go very far in life, just like christys mother beleived in him when nobody else did. I loved Daniel Day-Lewis in this movie because of his spectacular interpretation of the disease cerebral palsy, as you can imagine playing the role of a handicapped man must have been quite challenging but Lewis managed to pull it off. My only dislike about the ? lm is that I felt it was a ? lm that I could only watch once, because the ? lm deals with such a serious matter I feel that its not something Id want to view again. I thought the setting, along with the costumes and props were very accurate in picturing life in the 1930’s and 40’s, the houses and neighbour-hood was exactly what you would expect it to be like as well as the opinion and beleifs of the community.

A Study on the Effect and Impact of Relocation in the Life of Humans

A Study on the Effect and Impact of Relocation in the Life of Humans Human migration is an essential part of survival. Human beings had always migrated to different parts of the world due to varying reasons. Main factors have always been wars, economy and diseases. Migration of humans not only affects the area from which they migrate, it also affects the country or region to which they are migrating. Politics, economy and social life of the host country suffers from the effects of migration. Depending upon various factors, these effects can be positive or negative. Southern Europe, India, Western Asia, Pre-Columbian America and China have been the target of human migration due to their resources and strategic positions. These countries thrived economically and politically due to human migration because they were able to make the immigrants a part of their society. Human migration can cause serious problems for the host country when the society is unable to integrate the immigrants in the social circle. This situation results in extreme racial problems between the natives and immigrants. Migration can have negative and positive effects on both the host (beneficiary) nation, and the first nation. The beneficiary nation is normally an industrialized nation in Western Europe, or the United States. For these nations, foreigners offer different advantages, for example, the accompanying. Settlers will frequently do tasks that individuals in the host nation will not, or cannot do. Transient specialists frequently work longer hours and for lower pay rates, keeping in mind that is disputable, now and again exploitive, it advantages the host nation. Outsiders, when made to feel welcome in the host society, can add to the differing qualities of that society, which can help with resistance and understanding. For the host nations economy, migrants offer an expanded ability pool, on the off chance that they have been knowledgeable in their unique nation. In any case, there are likewise various downsides. Foreigners can be misused for their shoddy work. Creating nations might endur e cerebrum channel as the restricted assets they spend in teaching their understudies add up to next to no if that ability is lured to another nation. The past connection points of interest this issue further. Migration can likewise draw in criminal components, from trafficking in medications and individuals to different types of wrongdoing and debasement. Movement can turn into a social/political issue, where bigotry can be utilized to endeavor sentiments or as a reason for current troubles of nearby populace. Where there is an observation that migrants and displaced people seem to get a bigger number of advantages than neighborhood destitute individuals, strains and threats can likewise rise. Worries about unlawful migration can overflow to sick emotions towards the greater part of outsiders who are reputable and adding to the economy. Numerous pass on attempting to escape their scrape and this can regularly stand out as truly newsworthy giving the appearance that migration is lar gely illicit and wild. Regardless of what have all the earmarks of being vast populace developments, scientists noticed some time prior that individuals still are not ready to move as uninhibitedly as things? In a few spots everywhere, there are extra limitations being set up on individuals developments. An antiquated human progress is characterized to be in the Bronze Age by either refining its own copper and alloying with tin, arsenic, or different metals, or by exchanging for bronze from generation regions somewhere else. Copper-tin minerals are uncommon, as reflected in the way that there were no tin bronzes in western Asia before exchanging bronze started in the third thousand years BC. Around the world, the Bronze Age largely took after the Neolithic period, however in a few sections of the world, the Copper Age served as a move from the Neolithic to the Bronze Age. In spite of the fact that the Iron Age for the most part took after the Bronze Age, in a few ranges, the Iron Age encroached straightforwardly on the Neolithic from outside the district. The improvement of states—vast scale, crowded, politically concentrated, and socially stratified nations/social orders administered by capable rulers—marks one of the significant turning points in the advancement of human social orders. Archeologists regularly recognize essential (or perfect) states and auxiliary states. Essential states advanced autonomously through generally inward formative procedures as opposed to through the impact of some other prior state. The most punctual known essential states showed up in Mesopotamia ca. 3800 B.C., in Egypt ca. 3400 BC., in the Indus Valley ca. 2600 B.C., India ca 1800 B. C., and in China ca. 1700 B.C. As they communicated with their less created neighbors through exchange, fighting, relocation, and more summed up ideological impacts, the essential states straightforwardly or in a roundabout way encouraged the development of optional states in encompassing territories, for instance, the Hittites in Anatolia, the Minoan and My cenaean conditions of the Aegean, or the Nubian kingdoms in the Sudan. Teacher Gil Stein at the University of Chicago Oriental Institute expresses The unearthing and archeological studies of the most recent couple of decades have immeasurably expanded both the amount and nature of what we think about antiquated states and urbanism. Archeologists have expanded the extent of their exploration past the conventional spotlight on rulers and urban elites. Flow examine now goes for comprehension the part of urban ordinary people, make masters, and town based ranchers in the general association of old states and social orders. Given the massive geological extension incorporated by the expression the Ancient World. The specialty of iron generation from metal emerged regarding the acts of copper and lead advances in Anatolia, in northern Syria and perhaps at the same time in some portion of Iran. Iron metals were included as fluxes for treatment of sulfide copper minerals. Iron drops, which the neighborhood makers distinguished officially 3100 years BC, contrasting these and meteoritic iron, as of now alluded to the presence of the likelihood of delivering iron, yet this just happened essentially 16 centuries later. Since that time, it is important to figure that just little measures of this, in that time, uncommon metal committed to the most astounding strata of populace or to the sovereigns and their courts could escape this range, most likely as blessings just. Antiquated Egyptians record broad contact in their Western desert with individuals that seem to have been Berber or proto-Berber, and Nubians from the south. As the rock craftsmanship discoveries in the Sahara have demonstrated, the Sa hara likewise facilitated different populaces before its fast desertification in 3600 B.C. whats more, even today keeps on facilitating little populaces of traveling trans-Saharan people groups.

Success and Failure of Loyalty Programmes Essay

Success and Failure of Loyalty Programmes - Essay Example This has led to a plethora of customer-focused programs created with the help of customer relationship management tools, to increase company profitability (Brown, 2000; Kalakota and Robinson, 1999; Peppers and Rogers, 1997). The motive behind loyalty programs is to establish customer loyalty by rewarding a certain frequency of repeat purchase by customers. As pointed by Uncles et al: â€Å"Loyalty programs are schemes offering delayed, accumulating economic benefits to consumers who buy the brand. Usually, this takes the form of points that can be exchanged for gifts, free product, or aspirational rewards such as air miles. Airline frequent-flier programs have been a prototype for many of the schemes†. However, there is no consensus on the definition of loyalty exhibited by consumers (Jacoby and Chestnut, 1978; Dick and Basu, 1994; Oliver, 1999). While some claim that satisfaction is an indicator of loyalty, others debate this point. Reichheld (1994) points out that despite be ing â€Å"satisfied† or â€Å"very satisfied† many customers still defect. In the UK, Ogilvy Loyalty Centre found out that 85 % of its automotive customers claimed to be satisfied but only 40 % made a repeat purchase, and 66 % of packaged goods customers who identified a favorite brand actually ended up buying â€Å"another brand† in the recent past. Gremler and Brown point out that Federal Express, Pizza Hut franchises, and Cadillac dealerships have been able to forecast the sales from loyal customers with more certainty.

1.Is democracy inimical with 'Asian values' or 2. 'China's interests Essay

1.Is democracy inimical with 'Asian values' or 2. 'China's interests in the Asia-Pacific region are inherently incompatible with those of the United States,an - Essay Example In the Asia Pacific, where earlier Japan had been the only democracy, five new democratic states emerged by the mid-1990s. In 1986, the Philippines became a democratic country, the next year South Korea and Taiwan, in 1990 Mongolia, and in 1992, Thailand emerged as a democracy. These changes occurred in the presence of authoritarian rule in China, Vietnam, Burma, Singapore and Malaysia. However, it is stated that the emergence of electoral democracy, has to be devleoped into consolidation of democratic rule (Shin & Wells, 2005: 88). According to Berger (2004: 181), some of the â€Å"Asian values† that authoritarian governments emphasize are: obedience to authority, discipline, allegiance to community which has to be given priority over the individual, unity among ethnic groups, strong kinship with family and mutual economic activities, thrift, hard work, loyalty to the extended family, filial piety, and most importantly, respect for education. The Asia-Pacific region encompasses eighteen countries and territories which vary greatly in size and population from China to Singapore. Economically, China still belongs to the third world, whereas Singapore is in the category of a newly industrialized economy. According to Pempel (2005: 57-58), on a per capita basis, Japan is far ahead of China both in purchasing parity power GDP and in market GDP. Greater economic disparities are present between Japan and Vietman, and between Japan and Burma. Similarly, there are wide differences in religion, culture, historical associations, social traditions, language, ethnicity and political systems among the countries of the region (Yahuda, 2004: 9). Many of the divisions in the Asia-Pacific cut across state borders, create tensions between regional states, and increase the problems of nation building and consolidating state power. Further, the colonial legacy has resulted in territorial disputes among the Southeast Asian states, and led to

Comparison of thinprep needle rinse samples versus direct smear Essay

Comparison of thinprep needle rinse samples versus direct smear techniques for fine neddle aspiration biopsies of head and neck lesions - Essay Example As a result, the pathologists and clinicians are to depend on the conveniences of a particular method that is most pertinent to the circumstance. A series of researches was led on the comparative diagnostic accuracy of the two techniques of FNA and their popularity among the clinicians and the pathologists (Frost et al, 1998). An analysis of the studies that have been led on the evaluation and the development of the techniques of Fine Needle Aspiration show an encouraging support for the ThinPrep technique of Fine Needle Aspiration Biopsies and trace the significant attempts in avoiding the pitfalls in the technique. In general, researchers are of the opinion that the accuracy of FNA at any site in the head and neck depends on both the skill and knowledge of the sites of the individual who will perform the FNA biopsies. As Layfield (2007) says, ‘Studies have shown that FNA is most accurate when the individual interpreting the FNA is the same individual who obtained the aspirate material’ (p. 798). In order to evaluate the performance of the FNA at the sites in the head and neck studies have had to revolve around the following questions: As far as the procedure of biopsy involves the obtainment of tissue, cell, or other specimen for diagnostic purposes, Fine Needle Aspiration has always played a crucial role as an initial technique of collecting them from a number of sites of human body. Indeed FNA is applied at a number of sites within the head and neck. The pressing appeal of the technique lies in several factors such rapidity, inexpensiveness, high convenience, low morbidity and necessarily in a relatively high diagnostic accuracy (Lester 2007). The amenability that areas in the head and neck show to this technique is mainly due to its capability to overcome the structural obstructions and barriers of the sites such as

Your Lot in Life Essay Example | Topics and Well Written Essays - 1500 words

Your Lot in Life - Essay Example London, et.al. (2007) aver that â€Å"it is universally accepted that breast milk is the most desirable sources of nutrition for newborns†. However, there are critical issues which encompass breastfeeding mothers, especially those who have to return to work. It is in this regard that this research paper aims to determine relevant factors associated with breastfeeding. Several literatures would also be presented on their respective studies regarding breastfeeding and working mothers. Finally, this paper would seek to address the problem of breastfeeding mothers torn between working and continuing this life nourishing task. More and more women have opted to maintain full time work due to economic factors. For women who gave birth to their firstborn, the following is a typical scenario which needs a closer review. â€Å"You are expecting your first child and are interested in breastfeeding your baby. You would also like to return to work relatively soon. You have to decide how valuable breastfeeding is and whether you can work and breastfeed.† (1) Increased resistance to infections; (2) Earlier development of the infant immune system; (3) Decreased risk of ear infections; (4) Decreased risk of diarrhea; (5) Decreased risk of SIDS (Sudden Infant Death Syndrome); (6) Baby is less likely to be hospitalized due to serious illness; and (7) Human milk is made to meet the specific needs of human babies, and it changes as the baby grows to offer the best combination of nutrients that make it easy for baby to digest and use. (1) Less childhood obesity; (2) Reduced risk of some chronic diseases that develop during childhood including: juvenile diabetes, childhood cancers, and allergic disease/asthma; (3) Enhanced neurological development that may result in higher IQs (60) and better eyesight; and (4) Suckling at the breast promotes good jaw development and encourages the growth of

Understanding of a conventional family Essay Example | Topics and Well Written Essays - 500 words

Understanding of a conventional family - Essay Example The Christian understanding of values is also very interesting. When to look deeply into the context of this issue we can see that a major part of Christians is looking for a brief, understandable, straightforward, intelligent, faithful presentation of the Bible. When to look deeply into Bible we can see that this book has its own ideas about marriage, family, divorce, remarriage, homosexuality, abortion, birth control, infertility, adoption, and singleness. This foundation is presented in the form of timely, well-informed, balanced, and pastorally wise prescriptions. The given ideas make the book something like a solid instruction that presents additional information to teachers, preachers, and other congregations involved in the case. The given book also has its ideas about popular treatments of marriage and the family. With his extensive background, the researcher provided people with an extensive background related to how people should treat such issues as gender and sexuality. T he same thing can be told about sensitivity issue. This issue is also combined with keen biblical insight. Finally, I would say that marriage and family are good gifts from a great God. These gifts are very important when we want to get a deep understanding of family and its role in our present society. Unfortunately, many of family issues are being neglected. Definition of a family was not a problem a few decades ago because the notion was stable and almost the same in any culture or nationality.

Linguistics Essay Example | Topics and Well Written Essays - 1250 words - 1

Linguistics - Essay Example Additionally, it is structural understanding of knowledge and languages in terms of their differences. This can well be explained by, when one is born; one cannot be able to communicate with adults who are surrounding us, using their language. However, by the time we reach the age of six or seven, we are able to produce sounds, sentences, make rhymes, and understand jokes, among other activities. Therefore, one becomes a good speaker, in which we all have experiences that learning a language has never been easy, especially during the first years of our lives, where we accumulated a broad range of knowledge about the language (Fromkin, 2002, Pg 13-15). According to Akmajian (56-58), language speakers seem to have a wide range of knowledge on their languages, either by knowing or without being aware. Some of us possess the language of sounds, for example, consonants. Linguistics therefore, seeks to investigate how this kind of knowledge is acquired, as well as how it interacts with oth er processes mentally. It also investigates how the knowledge varies from one region to another region, from one person to another, in addition to how specific programs in a computer model the knowledge. Additionally, Linguistics also study the language structure like phrases and sound, in terms of how they can be characterized, and how diverse language components interact with others, like meaning and intonation. They also work with people who converse different languages and designs carefully the experiments on how to answer all the questions on language. Clearly, linguistics is considered as a science. Linguists are people who specialize on specific or different languages, whose main goal is to understand the language nature in general. However, the main goal of linguistic study in academics is to increase understanding and knowledge of the world. Akmajian (56-58) claims that language is essential and universal to all human relations, and knowledge acquired has many applications that are practical. Linguists are prepared to find answers to questions like, how a specific language can be written and analyzed, teaching of foreign languages, speech synthesization, computer programming and how the problems of language can be rectified and analyzed. While studying linguistics, one gets to learn many aspects of the language, sounds structure and their physical properties (Fromkin, 2002, Pg 13-15). Question 2 Phonology and Morphology is one of branch of linguistics but can be explained in different ways. Fromkin (13-15) highlights that phonology is organized study of sounds in language. People who study this branch of linguistics are referred to as phonologists and are concerned with sounds that have contrast in a language but not others. For example, Spanish speakers have a problem of ch and sh and people who speak English have trouble pronouncing â€Å"u† in their French words like Wheel and steel they pronounce as roue. On the other hand, morphology is th e study of formation of words. People who study this particular branch studies questions like, extent to ways words are formed, if they are productive or not. For example, they seek to answer questions like why we say words like amusement and arrival, and what determines the words change, like adding er to adjectives when it comes to making comparisons, like pretty becomes prettier, or getting a computer recognize the roots of words to be separated from their affixes like, crawl, crawls, crawling and crawled. Sentence structure, which includes clauses and phrases enables a clear segmentation into sentences, phrases and clauses. The relationship of these structures with each other forms syntax of domain. Fromkin (13-15) claims that this is the same as morphology, where this syntax does not concern what the meaning of

Dr Jekyll and Mr Hyde coursework Essay Example for Free

Dr Jekyll and Mr Hyde coursework Essay Dr Jekyll and Mr Hyde has appealed to a wide audience from the first time it was published in 1886 to the present day. What do you think are the reasons for this? The story of Dr Jekyll and Mr Hyde was first published in a time when classes separated the rich and the poor. These classes never mixed and never talked. The poor classes lived on one side of London and the rich classes lived on the other. The rich would of never had been thought about the poor because there was very few means of learning. Before the story of Dr Jekell and Mr Hyde the two classes would have read different books but when the book was published it had elements that appealed to both classes. The genre of the book is gothic horror and fiction. The elements of gothic in it are the horror, super natural and the mystery. It also has a dark and very gloomy setting and it talks about the smog lying very low on the floor. For a moment, the fog would be quite broken up, and a haggered shaft of daylight would glance in between the swirling wreaths. This is gothic because it is quite mysterious and spooky. This could appeal to many people because this is like real life with the smog coming under the door. People could relate to this. It always has a dark and gloomy character in it to. In this case its Mr Hyde. This dark and gloomy character first appears in the beginning of the novel were he tramples the little girl. and then the horrible part of the thing; for the man trampled calmly over the chills body and left her screaming on the ground This would have shocked many people at the thought of this tragedy. I think this is such a popular genre because it gives people the fear without actually getting hurt. This would have been the only type of scary entertainment that they had. Readers would have loved the thrill that it gave them. Mr Enfield witnessed the attack and was horrified when discussing it with a friend as they walked through the park. It sound nothing to hear, but it was hellish to see I think that this is a really important part to the story. There were many stories with death and murder in them but this book was particularly unusual. The castle of otranto was the first gothic novel and laid the foundations for future novels such as Frankenstein and Jekell and Hyde. During the 1800s people technology was not as well advanced as it is today so Dr Jekell would not of understood the changes completely. When Mr Jekell takes the potion and begins to transform but he doesnt know that this could change his life forever and eventually led him to death. Hydes house is in the Soho area, which in the 1800s would have been the poorest area in London. The description of the house sound very dark, gloomy, and depressing. This is the kind of area and house that you would expect a murder to come from. On the other hand the other side of London would have been the area were the richest people would have lived. These were well-respected people and these were the people everyone wanted to be. During this time there was a serial killer on the lose Jack the ripper. His first Victims started with prostitutes and eventually moved on the people with little money and no family. He was never caught although there was p pattern to every murder he committed. To many people Jack the ripper was life imitating fiction because the things that he did and the circumstances that he did them in sounded just like a story or a novel. People also thought that that Jack would of got his ideas from the story Jekell and Hyde. This Novel uses suspension and tension all the way through the book. We often have to play a detective in this story and all the way through we are given pieces to fit together. At the end all revels itself and the mystery is solved. In my conclusion Dr Jekyll and Mr Hyde was a very enjoyable read. It was also very interesting because it gave an image of what the life was like in the 1800s. I never realised that Victorian life was so hard. Still today I think that many people enjoy the story of Dr Jekyll and Mr Hyde. I think this is because it is a very unusual book and appeals to a wide audience rather than just one type of person. This could be one of the reasons why it is so popular. This book has been around for almost a 100 years and I think that it has got many more enjoyable years to go.

The Importance of Narrative Analysis in a Fake News World

The Importance of Narrative Analysis in a Fake News World Heroes, Villains, and Strangers: The Importance of Narrative Analysis in a Fake News World In When Narrative Matters More Than Fact, Ashley Lamb-Sinclair argues that Facts [ ] mean very little to people caught up in storylines. When it comes to creating ideologies and perceptions about the world, narrative is more powerful than facts and figures. Human beings tend to believe ideas that arise out of internal narratives, and these narratives are often based on limited personal experience. In an era of fake news, there is a tendency for teachers to focus on fact-checking as a way for students to combat erroneous information. Lamb-Sinclair argues that fact-checking is not the most effective approach to addressing errors in perception. Rather than placing an emphasis on facts and figures, adults should teach young people to analyze narratives and identify unreliable narrators, as well as heroes and villains. Lamb-Sinclair argues that narratives shape beliefs, and minds are changed when narratives change. The author draws upon her own experiences and provides two examples of the way that narrative has affected her own views. In high school, a love of historical narrative affected the author so deeply that she chose to study history in college. Perhaps even more significantly, Sinclairs youth experience working with two Latino men who were a little more flirty than is probably appropriate to be toward a 17-year-old girl became the source of her own temporary prejudice against older Latino males. It wasnt until she moved to Southern California and became sisters with Latina women in a sorority that she was able to form a new image of Latino men. While in the sorority, she went on dates with several men, and had the best carne asada from the father of her Latino friend. These new experiences caused her internal narrative about Latino men to shift, and her perceptions changed along with the n arrative. The author also points out that in an era of fake news, an emphasis on fact-checking and trying to persuade people through facts is largely unsuccessful. Narrative is rooted in the human experience, and will always be more compelling than a collection of facts. Even when people are not conscious of being involved in narrative, they want to connect with characters and to follow a plot to its end through multiple layers of conflict. The fascination with story and narrative structure means that emphasizing the extent to which a statement is factual has little impact on someone, if that person has already formed a narrative that contradicts the facts. Lamb-Sinclair offers an alternative to fact-checking: The best way to teach true understanding is not by teaching students facts (although that is still a valuable lesson); it is to teach them to analyze, as one does with elements of narrative. The recent U.S. general election provides an example of how this alternative approach might be ef fective. Simply pointing out that Donald Trump didnt help save 2,100 jobs with the Carrier deal may not be persuasive for someone who has lost a job and gotten it back. Creating a new narrative that challenges someones pre-existing narrative is far more likely to have an impact on causing someone to question her or his pre-existing views. Lamb-Sinclair sees adults, and particularly teachers, as playing an important role in teaching younger people how to analyze narratives. Teachers must not only teach students how to be critical thinkers who question the validity of facts, but also how to dissect a narrative and to identify unreliable narrators. Teachers must expose students to various types of characters and plotlines from many perspectives, both fictional and real in order for students to develop the analytical skills necessary to engage with real-world narratives. The author suggests that if students are familiar with heroes and villains from literature and history, they will be equipped to recognize heroes and villains in real life situations. Sinclair illustrates her own commitment to narrative by omitting facts and figures from her article and relying on personal narratives to illustrate her points. The efficacy of this approach poignantly demonstrates how susceptible readers are to being swept up in a narrative that makes use of only personal stories and recent events. Sinclair never refers to any statistics or facts when describing the way that her perceptions of Latino men shifted over time, yet her story resonates with the reader and felt trustworthy and factual. The author states that while no one had presented [her] with the facts, she understood much more of the story. Sinclair is critically aware that she has simply rewritten the original narrative, implying that the story is ever changing and another set of experiences could quickly alter what she believes. Lamb-Sinclair recognizes that not everyone has the opportunity to shift internal narratives through exposure to diverse people groups or experiences. The author states that while she was lucky enough to à ¢Ã¢â€š ¬Ã‚ ¦ experience other cultures, the general population is not so fortunate. For that reason, Lamb-Sinclair writes to encourage the education system to teach students analytical skills to avoid another generation where the facts mean very little. If teachers and other responsible adults fail to teach young people how to recognize unreliable narratives and real-world heroes or villains, prejudice and bigotry may take root in our society and permeate the ideologies of future generations.

Essay --

1. Lord of the Flies 2. William Golding 3. Drama, disaster, dystopian, etc. 4. The events of the book take place in the 1950’s during a major war most likely taking place around around 1954, the place the book takes place is a deserted island in the tropics where the Boys’ evacuation plane crashes after it was shot down. To understand the significance of the setting you need to know something about the time period it takes place, in the 1950’s long range plane travel was still a new concept, they didn’t have long range tracking systems and the first satellite hadn’t even been launched yet (1957 Sputnik-1), if a crash like that happened nowadays we would be there almost instantly, satellites would be watching and the navy would already have rescue vessels on route. The fact that no one had the technology to determine were the boys were gives them the sense of hopelessness and the feeling of permanence that accompanies their stay on the island that ends up fueling their primal instincts. 5. In the midst of a raging war, a plane evacuating a group of schoolboys from Britain is shot down over a deserted tropical island. Two of the boys, Ralph and Piggy, discover a conch shell on the beach, and Piggy realizes it could be used as a horn to summon the other boys. Once assembled, the boys set about electing a leader and devising a way to be rescued. They choose Ralph as their leader, and Ralph appoints another boy, Jack, to be in charge of the boys who will hunt food for the entire group. Ralph, Jack, and another boy, Simon, set off on an expedition to explore the island. When they return, Ralph declares that they must light a signal fire to attract the attention of passing ships. The boys succeed in igniting some dead wood by focusing ... ...ike an animal. Jack has the other boys ignite the forest in order to smoke Ralph out of his hiding place. Ralph stays in the forest, where he discovers and destroys the sow’s head, but eventually, he is forced out onto the beach, where he knows the other boys will soon arrive to kill him. Ralph collapses in exhaustion, but when he looks up, he sees a British naval officer standing over him. The officer’s ship noticed the fire raging in the jungle. The other boys reach the beach and stop in their tracks at the sight of the officer. Amazed at the spectacle of this group of bloodthirsty, savage children, the officer asks Ralph to explain. Ralph is overwhelmed by the knowledge that he is safe but, thinking about what has happened on the island, he begins to weep. The other boys begin to sob as well. The officer turns his back so that the boys may regain their composure.

Free College Essays - Shakespeares Sonnet 147 :: Sonnet essays

Sonnet 147 SONNET CXLVII My love is as a fever, longing still For that which longer nurseth the disease, Feeding on that which doth preserve the ill, The uncertain sickly appetite to please. My reason, the physician to my love, Angry that his prescriptions are not kept, Hath left me, and I desperate now approve Desire is death, which physic did except. Past cure I am, now reason is past care, And frantic-mad with evermore unrest; My thoughts and my discourse as madmen's are, At random from the truth vainly express'd; For I have sworn thee fair and thought thee bright, Who art as black as hell, as dark as night. PARAPHRASE OF SONNET CXLVII My love is like a fever, still longing, For that which feeds the disease, Feeding on that which prolongs the illness, All to please the unhealthy desires of the body. My reason, love's doctor, Angry that I do not follow his directions, Has left me, and desperate I find that desire Leads to death, which physic (reason) will not allow. Now reason is past caring, now I am past cure, And I am frantic with continual unrest; My thoughts and my words are like a madman's, Lies foolishly uttered; For I thought you were moral and bright (shining as a star), But you really are black as hell and dark as night. Analysis Shakespeare's scathing attack upon the morality of his mistress exemplifies their tumultuous and perplexing relationship. The three quatrains outline the poet's inner struggle to cope with both his lover's infidelity and the embarrassing self-admission that he still desires her to gratify him sexually, even though she has been with other men. The poet yearns to understand why, in spite of the judgment of reason (5), he still is enslaved by her charms. Confused by his own inexplicable urges, the poet's whole being is at odds with his insatiable "sickly appetite" (4) for the dark lady. He deduces in the final quatrain that he surely must be insane, for he calls his mistress just and moral when she obviously is neither. Not until later sonnets (150-1) do we see a change of tone and a cool-headed acknowledgment of the recklessness of the whole affair. In Sonnet 151, the poet admits that he cannot continue the relationship because it betrays his "nobler part" (6) i.

celebrities :: essays research papers fc

There are many people who believe that celebrities only think about themselves and that they aren’t concerned with anyone else’s problems. To me a Hero is some one that you can look to and who inspirers you to be a better person. A celebrity is someone who gets paid a lot of money to pretend to be a hero. There are many problems that face America today such as hunger, poverty and most importantly War. Contrary to popular belief there are several celebrities who are concerned and that donate millions of dollars to charities and there are some who run their own charities. They include multimillionaire Bill Gates, talk-show host Rosie O’Donnell and Louis Armstrong.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Bill Gates- created charity donates million to fight hepatitis†, is the headline of Hepatitis Weekly magazine. Multimillionaire Bill Gates donated 37.5 million dollars to help treat Hepatitis B in China, where two-thirds of the population is infected with this lethal disease. The money will be used in buying vaccines to immunize newborn children in poor areas. Approximately 400,000 people in China die from liver Cancer and other ailments caused by the disease (Bill 1).   Ã‚  Ã‚  Ã‚  Ã‚  Talk show host Rosie O’Donnell gets 1,000 dollars donated to her charity for every time a guest on her show gives her a kiss. The money is donated from Listerine Mouthwash; they ended up contributing 500,000 dollars to her All For Kids foundation. 200 computers and 50,000 dollars were donated to the Toys for Tots foundation from the chief executive officer of Leap Frog, which is a company that produces computerized toys that teach children math, science and spelling. After September 11, she donated 1 million dollars to the American Red Cross, another million to a fund that benefits the families of firefighters who were killed in the tragedy (Domenica 3).   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  His late wife founded the Louis Armstrong Foundation in 1969. The program is designed to help with fostering programs, workshops and lectures on music history. It also helps in funding and supports the Louis Armstrong schools in Queens for musical education, jazz workshops and the school libraries (Louis 3).   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, although there are some celebrities who are selfish and don’t care about others, there are some who do. The ones that do, give as much as the can to help others make their lives better.

Hall

The Samaritan – How serious is our condition? – A little comic relief for the suicidal Suicide Prevention: How to Help Someone who is Suicidal www. Helped. Org/mental/suicide_prevention. HTML A suicidal person may not ask for help, but that doesn't mean that help isn't wanted. Most people who commit suicide don't want to die†they Just want to stop National Suicide Prevention Lifeline www. suicidepreventionlifeline. Org/ Helps individuals in suicidal crisis within the United States to contact the nearest available suicide prevention and mental health service provider through a SAVE ISuicide Facts www. Save. Org/facts SAVE – Suicide Awareness Voices of Education Suicide takes the lives of nearly 30,000 Americans every year. Many who attempt Over half of all suicides occur in adult men, ages 25-65. In the month prior to Suicide. Org: Suicide Prevention, Suicide Awareness www. Suicide. Org/ Suicide. Org. Suicide is NEVER the answer, getting help is the answer. If you are suicidal, have attempted suicide, or are a suicide survivor, you will find help, Suicide: Midlines www. Ml. NIH. Gob/†¦ /suicide. H†¦ Suicide is the tenth most common cause of death in the United States.People may consider suicide when they are hopeless and can't see any other solution to Understanding Suicide www. FSP. Org/understanding†¦ American Foundation for Suicide Prevention Over 38,000 Americans took their lives in 2010, the most recent year for which we have data. Suicide accounted for 12 deaths for every 100,000 people American Foundation for Suicide Prevention www. FSP. Org/ Created to raise awareness, offer support, fund research and call for action in regard o advancing a national response to the problem of suicide.In-depth articles The Story of a Suicide The New Yorker – Feb.. 2012 The day after that, Clementine committed suicide by Jumping from the George Washington Bridge. Clementine's death became an international news story, fusing parental anxieties about Explore: teen suicide The Golden Suicides vanity Fat – Jan 2008 (It happened to be her birthday, October 26. ) No one talked about the dark stories and wild speculation that had emerged after news of the couple's â€Å"double suicide† hit the media.The Urge to End It – Understanding Suicide The New York Times – July 2008 â€Å"There is but one truly serious philosophical problem,† Albert Campus wrote, â€Å"and that is suicide. † How to explain why, among the only species capable of pondering its own demise, Explore: gun suicide + More in-depth articles Searches related to suicide Suicide methods how to commit suicide suicidal thoughts suicide facts suicide stories suicide quotes suicide notes suicide videos 2 3 4 6 7 8 9 10 Next West Side, Newark, NJ – From your Internet address – Use precise location more – Learn

The Toyota Marketing Strategy

[pic] Introduction 1. Introduction Navana Limited stands as the authorized distributor of Toyota cars in Bangladesh, so we have chosen them to make a successful marketing plan on Toyota cars. Our area of concentration was centered on the new model of Toyota Corolla-GLi. This is the latest car of Toyota Corolla that has been recently launched in Bangladesh by Navana Limited in November 2007 at Japan trade fair in Bangladesh. The brand name Corolla of Toyota is well known for producing cars for the common people but this car is an upgraded model of Corolla. [pic] Company Profile 2. Company Profile 2a. Company Overview Toyota Motor Corporation is a multinational corporation headquartered in Japan. Today, Toyota is the world's third largest manufacturer of automobiles. Providing the most reliable automobile for its customer is the Toyota’s specialty. Toyota Motor Corporation recently celebrated its 70 years both as a carmaker and half a century of selling cars in America. In 2007 Toyota sold 8. 52m vehicles and its net income rose by 20% and become $14 billion. Moreover Toyota is aiming to sell 10. 4m vehicles in 2009. In Bangladesh it is the most popular automobile company to the car user and it has almost 70% market share in our country. It is always interested to get the attention of the young generation, family people, working executives, service holders, business people, in one word all kind of people. â€Å"Its mission† is to predict consumer trends and create a lineup of cars and trucks to capitalize on them. Each professional is expected to spend time out in the field talking to car buyers. The Japanese have a name for it: genchi genbutsu – go to the scene and confirm the actual happenings. With Toyota, one thing has never changed that their commitment to the communities where they do business. Toyota spends over billions of billion on R, design, manufacturing, sales and marketing operations. Over the world they have sales /service offices, financial service offices, R centers, holding company, manufacturing facilities, design centers, Hino operation facilities, Supplier state etc. 2b. History Kiichiro Toyoda, founder of the toyota Motor Corporation, was born in 1894. His father Sakichi Toyoda became famous as he inventor of the automatic loom. Inheriting the spirit of research and creation from his father, Kiichiro devoted his entire life to the manufacturing of cars, which was an unknown frontier at that time. In 1933, Toyoda Automatic Loom Works created a new division devoted to the production of automobiles under the direction of the founder's son, Kiichiro Toyoda. Kiichiro Toyoda had traveled to Europe and the United States in 1929 to investigate automobile production. After years of hard work, he finally succeeded in completing the A1 prototype vehicle in 1935. That was the beginning of the history of the Toyota Motor Corporation. Toyoda Automatic Loom Works was encouraged to develop automobile production by the Japanese government and Model AA passenger car was the first production model of Toyota in 1936. [pic] Replica of the Toyota Model AA, the first production model of Toyota in 1936 Toyota Motor Co. was established as an independent and separate company in 1937. The company was founded by Kiichiro Toyoda as a spinoff from his father's company Toyota Industries to create automobiles. Toyota also owns and operates Lexus and Scion brands. Toyota is headquartered in Aichi, Nagoya and in Tokyo. In addition to manufacturing automobiles, Toyota provides financial services through its division Toyota Financial Services and also creates robots. 2c. Product Line of Toyota Toyota operates in Bangladesh through Navana Group, under Navana Limited. The product line of Toyota’s brand new cars, that are marketed by Navana Limited and are available in Bangladesh are: 1. TOYOTA Yaris 2. TOYOTA Corolla GLi 3. TOYOTA CAMRY 4. TOYOTA Avanza 5. TOYOTA Rav4 6. TOYOTA Fortuner 7. TOYOTA Prado 8. TOYOTA Land Cruiser 9. TOYOTA Hilux 10. TOYOTA Dyna 11. TOYOTA Hiace 12. TOYOTA Coaster [pic] Current marketing situation 3. Current marketing situation There is a huge market for automobile industry worldwide. In this global earth people need to communicate with others each and every minute. Transportation is one way that facilitates communication. The market demand for cars rise and fall time to time, but the demand never fell to the ground. The current market situation of cars is a little unstable for the fact that oil price has risen significantly worldwide that has resulted in a decrease of car sale worldwide. The same has also affected the Bangladeshi market. Different car dealers have reported that car sale has dropped significantly from last year, 2006-2007. There is also a rise in the car due to increase in cost of production. The steel price has risen significantly worldwide. Japan, Taiwan, importers of steel, are giving 27 to 30% more for buying steels. In Bangladesh, the government’s rules and regulation imposed on import, duty and tax has also caused the market of cars to decrease. [pic] Product Profile 4 . Product profile 4 a. Mission, Vision, Objectives & Goal Mission: The mission is to create a luxury vehicle that could go head to head with the world’s best automobiles. Vision: Setting new industry standards in operational excellence, market penetration, customer satisfaction and community commitment. Objective: Corolla GLi is clear in its objective to produce the segments most engaging driving dynamics while maintaining the brands traditional ride quality. Goal: From the outset, it is their goal to develop a luxury flagship vehicle that would be recognized as one of the finest cars in the world. 4 b. Products quality and features, design, packaging, brand name, extra services Brand name: Corolla GLi Features And Quality: ? Powerful performance: Responsive and quick to please, the Corolla effortlessly generates the power for driving pleasure, delivering subtly smooth and stable performance. ? Advanced technology: The Corolla generates outstanding power, minimizes its environmental impact, and provides warm reassurance. Wti technology: Based on driving conditions, it optimally changes the open/close timing of the intake valve, contributing to increased torque and output, better fuel economy and reduced Nitrogen oxides and hydrocarbon emissions. ? Crash safety body: It is comprised of a high integrity cabin with front and rear crumple zones that help absorb impact energy in a collision. ? Suspension: The Macpherson strut suspension on the front and torsion beam suspension on the rear were fine-tuned to provide excellent stability and control, and ride comfort. Keyless entry system: It lets to lock and unlock the doors from a distance. ? Moon roof: It incorporates one touch mode and a jam-protected system. ? Rear spoiler: The rear spoiler integrated into the trunk lid adds a sporty touch. ? Anti corrosion steel sheeting: The extensive use of anti corrosion steel sheeting protects the Corolla from rust, helping it to keep its goods looks for years to come. ? Immobiliser system: It provides security against theft. The car can only be started when the ID in the electronic matches the ID code in the engine immobiliser system. Fuel Level warning ? Wireless door lock ? Audio – AM/FM, CD Changer, 6 spk. ? Child protector ? Brake control valve – EBD Design ? Highly functional design: The ergonomics-based design of the instrument panel with its easy-to-use switches engages the driver, providing comfortable opera tion that enhances driving enjoyment. Convenient functional features and various integrated storage spaces enhance comfort ? Dynamic and advanced: With its dynamic and advanced design creating a high quality feeling, the Corolla continues winning hearts and minds right around the world. Sophisticated presence: First impressions are compelling. The short-nose, long-deck proportions highlight the advanced sedan styling. Together with its expensive cabin space, it exudes a distinctive presence. ? Generous appearance: The captivating design creates a feeling of great possibility. The wide tread and generous appearance set the stage for the spacious cabin. ? Refined interior details: The Corolla’s attention to details includes the distinctive curved design of the center console, the use of colors and textures, and the quality finish. Brakes: Disc brakes on all four wheels, ventilated on the front, are standard for all grades, giving sure stopping performance. ? Windshield Glass â €“ Green Laminated ? Outside rear view mirror ? Color Oxygen Sensor ? Head Rest – Front & Rear ? Rear Armrest – with Cup holder ? Inside Rear view mirror – Day & Night Colors available in Bangladesh ? Super White 2 ? Silver Metallic ? Blue Metallic ? Turquoise Mica Metallic ? Red Mica Metallic ? Grey Metallic ? Black Mica Packaging: It creates a spacious, comfortable cabin with excellent headroom, together with ample trunk space. Engine: The compact, lightweight engine integrates sophisticated technologies, which contribute to its excellent performance and low fuel consumption. Extra Service ? Immobiliser system: It provides security against theft. The car can only be started when the ID in the electronic matches the ID code in the engine immobiliser system. ? Keyless entry system: It lets to lock and unlock the doors from a distance. ? CD changer 4 c. Products position in the market compare to other product of the company with BCG growth matrix Boston Consulting groups (BCG)’s growth share matrix is a table that gives an idea about about market growth rate compare to relative market share. The market growth rate on the vertical axis indicates the growth rate of the market in which the business operates. And the relative market share on the horizontal axis indicates the market share compare to the other segments. It serves as a measure of the company’s strength in that market segment For BCG growth matrix, we have selected four models of Toyota Cars to analyze GLi’s position in market compare to other models. Models are- 1. Corolla GLi 2. Probox 3. Yaris 4. Crown | |Relative Market Share | | | |High Low | | | | | |Market High | |Growth | |Rate | | | |Low | HighLow High Figure: BCG Growth Matrix Our analysis on Corolla GLi compare to others is described below- Star: According to our observation, Probox falls into the position of Stars in the matrix table. Recently, Probox has reached at peak point in terms of selling. That is why their market growth rate is very high as well as market share. From the Bangladesh perspective, the demand of this car has increased so the company is trying to hold this position Question Mark: Corolla GLi falls under the category of this position. Because it is totally a new brand in Bangladesh, but has got very rapid sale within a short period of time. Therefore, their market growth rate is in the high position. On the other hand, as a new brand market share is not so high till now. Cash Cow: When market growth rate is low along with high market share then the product fall under this category. From our point of view, Yaris falls in to this position. Because present market growth rate of Yaris is not that much high compare to other though their market share is high. Dogs: In this position, both the market growth rate and market share is low. According to our observation, Crown falls into Dogs position in the matrix table. This is the model, which has less demand in Bangladesh that is why their market share is also low. 4 d. Market segmentation process Market segments are large identifiable groups within a market. There are four basic bases for segmenting consumer market. These variables can be used singly or in combination. These are- 1. Geographic segmentation 2. Demographic segmentation 3. Behavioral segmentation 4. Psychographic segmentation Now, considering Corolla GLi, we find that they also segment their market into groups based on the above segmentations. For this segmentation process, firstly they study the market and customers demand. They complete this process by analyzing the competitors’ products, segmentation as well as customers demand. The process is described below- Geographic segmentation: It is the process of dividing the market into different geographical units, such as country, city, nation, state, region etc. The company can operate in one or few geographic areas, or operate in all but pay attention to local variations. From Corolla GLi’s point of view that they segment their market based on – †¢ Country: In order to cover the whole world’s market they launch their product in different countries. To do so, in 2007 they first launch this model in Bangladesh. City: After selecting the country, they target those cities where they find more customer demands and wants. They actually select the cities after analyzing the purchasing power, living standard and so on. Demographic Segmentation: In this segmentation the market is divided in to groups on the basis of variables such as age, family size, life cycle, gender, income, occupation, education etc. These variables are the most popular bases for distinguishing customer groups. From corolla GLi point of view, they segment their market depending on income and occupation mostly and others have less affect in this segmentation part. As we know that they firstly go for market study to know customers demand as well as their purchasing power. For this purpose, they target those customers who have high income as well as in top position in their occupation to match whether they can afford this car or not. Behavioral segmentation: In this segmentation buyers are divided in to groups on the basis of their knowledge, attitude toward the product, use of, or response to a product. The behavioral variables are occasions, benefit, user status etc. If we look at the Corolla GLi’s segmentation process, we can see that they mainly focus on benefit variables and customers attitude toward the products. In benefit variables consumers actually look for products quality, services, economy, and speed. Therefore, corolla GLi is providing high quality, extra ordinary services along with high economic value to meet the customer demands. Moreover some customer’s attitude is to prefer branded products. They are basically quality concern people not price sensitive. Psychographics segmentation: In this segmentation the market is divided in to groups on the basis of life style, personality and social class. As we have mentioned earlier that GLi is a branded product targeting the upper class people so social class, life style, and personality play an important role in this segmentation. The people who are in the upper class and lead a luxurious life style they want such type of car that represent their status, image and pride in the society. Here corolla GLi holds all the characteristics that make satisfy these groups of customers. In addition, the customers who are ambitious, outgoing, demanding, compulsive and want to show a unique image may also buy this car as a symbol of attractiveness. Thus these four basic parts of segmentation process helps them to identify the proper customer demands and market. 4 e. Target market selection process After the segmentation process marketers identify one or more selected areas to enter into the market, this is known as target market selection process. There are different patterns of target market selecting. These are- 1. Single segment concentration: Producing one product for one selected market. 2. Selective specialization: Offering different product for different market. Here, one sector can be covered by other. 3. Product/service specialization: Offering one product for all groups of people in order to minimize cost. 4. Market specialization: Offering different product for one selected market. 5. Full market coverage: Marketers try to cover full market by offering different products for different market. After analyzing the five patterns of target market selection, we can say that Corolla GLi follows the Single segment concentration. Because- ? They don’t have any other sub model of GLi. It indicates that they are producing only one product. ? Also they are producing this product targeting only one group of people, which are the upper class people. From Corolla GLi point of view, they select their target market by considering the customer’s demand like- what feature, design, and benefit they want. Last of all, they try to match these with the customer ability and purchasing power. As it is mentioned earlier that they are following single segment concentration so the benefits for selecting this pattern are mentioned below- ? Through the Single segment concentration, marketers gain a strong knowledge of the segments need and achieve a strong market presence. ? With the help of Single segment concentration they can increase their sale, which can earn a high return on its investment. 4 f. Types of Consumer behavior Buying Behavior is the decision processes and acts of people involved in buying and using products. There are four typical types of buying behavior based on the type of products that intends to be purchased. These are- Complex buying behavior: It is a buying behavior where the individual purchases a high value brand and seeks a lot of information before the purchase is made. In this process, buyer first develops belief about the product then develops attitude about the product and lastly makes a thoughtful choice. Variety-seeking buying behavior: It is a buying behavior where the individual likes to shop around and experiment with different products. Here brand switching occurs for the sake of variety rather than dissatisfaction and look for cheaper price. Dissonance-reducing buying behavior: It is a buying behavior when buyer is highly involved with the purchase of the product. There exists little difference between existing brands, so customers become confused. Habitual buying behavior: It is a buying behavior where the individual buys a product out of habit e. g. a daily newspaper, sugar or salt etc. After analyzing the above point it is quite clear that Corolla GLi car buyers are following complex buying behavior, because they are highly involved in purchase and aware of significant difference among brands. We know that this car is expensive, risky and self- expressive so buyer buy infrequently. Furthermore, this type of customers buy car by differentiating the products with other significant brands like- Mercedes, BMW. Here, Corolla marketers also compare their product with BMW, Mercedes. Mainly, customers are concern about brand not price so they look for brand’s benefits and quality, which will show the symbol of pride, status in the society. 4 g. Steps in the consumer buying behavior Consumer Buying Behavior: It refers to the buying behavior of final consumers- individual and households, who buy goods and services for personal consumption. There are five steps by which consumer buying behavior pass through- Fig: Steps of consumer buying behavior Likewise, to buy Corolla GLi consumers may through all the steps. These are explained below- Need Recognition: In this step a consumer become aware of a problem or need. As we have mentioned earlier that Corolla GLi is a car of status, reputation, image and so on. When people reach that level where they feel to have such a prestigious car, they are in the need recognition stage. So they want such a brand new car, which will higher up their position in the society as well as match with their societal status. Information Search: When customers become aware of the need, they go for information search. They can collect information from various sources, such as personal, commercial, public sources etc. In personal sources, they can collect reliable information from their friends and others who have Corolla GLi or may know well about this car. ? They also can go for visiting Toyota show rooms in order to collect more accurate information, which refers as commercial sources. ? Print & elect ronic media, advertisement, billboard, Internet etc can also act as public sources in order to provide information to customers. Evaluation of Alternatives: In this stage, the consumers form preferences among the brands in the choice set. After completing the information search stage, customers look for competitive brand information by which they can evaluate the brands with each others. Here customers also evaluate Corolla GLi with other brand new cars and try to find out significant differences among them. They compare the brand image, features, services, speed, design, and other facilities and benefits among the alternatives. Purchase Decision: After completing the evaluation process, the select the most preferred brand which is suitable for them and then they decide to buy the product. In the case of Corolla Gli, after evaluating all the alternatives the pick Corolla GLi as it is fitted from all perspective. Attitudes of others who already have Corolla GLi, plays an important role to take the purchase decision. And then go for final consumption. Post-purchase Behavior After purchasing the product, consumers will experience some level of satisfaction or dissatisfaction. In the case of Corolla Gli, consumer may try to figure out their satisfaction level. Whether the car’s perceived performance is satisfactory or not. 4 h. Product Life cycle stage determination [pic] Corolla GLi was launched in November 2007 in Bangladesh it went through the introduction stage with great success and now it is in the growth stage the features, quality and brand name of the car are attracting more and more potential buyers day by day. 4 i. SWoT analysis SWOT stands for internal Strengths and Weaknesses and external Opportunities and Threats. It is used to gauge the degree of â€Å"fit† between the organizations’s strategies and its product and to suggest ways in which the organization can profit from strengths and opportunities and shield itself against weaknesses and threats. [pic] Strengths ? Brand new product ? It represents luxurious life style and symbol of status. ? Showing reliability by the company name Toyota. ? Using WT-i technology Weakness ? Since it is one of the models of corolla so some people may have misperception about GLi as a new brand. ? Because of the mentioned reason also GLi still don’t have own Brand image. ? No product line and variation in model. Opportunities ? Offering product, which is equivalent to other luxuries car. ? Attracting new customer by providing quality product. Threat Entrance of new competitors. ? Government regulations (new or revised). [pic] Pricing for Corolla Gli 5. Pricing for Corolla Gli 5a. Price A firm sets prices when it develops a new product, whe n it introduces its regular product into a new distribution channel or geographical area, when it adds new features in the product, etc. Price is the only element in the marketing mix that generates revenue the other element generates cost. Price is considered as the major determinant of buyer choice especially in the poorer nation and with commodity type products. Companies set their prices in different ways based on cost, value, competitors, customers, etc. Each pricing strategy is different from the. Cost based pricing strategy is where the organization set prices based on cost of production with that amount a certain markup is added for the profit and the product is sold. Competitors based pricing strategy depends on the price of the competitors what they would charge for the product for this pricing strategy the organization either charges same or low price than the competitors. 5b. Pricing strategy of Toyota Corolla Gli Toyota mainly follows cost based pricing strategy for the entire car it manufactures for the luxurious car it follows both cost based pricing strategy and value based pricing strategy. They deliver the value promised by their value proposition and the customer perceives the value. To communicate and enhance perceived value in buyers mind Toyota uses other marketing mix elements such as advertising and sales force. Value based pricing depends on the product performance, quality, features, customer service, etc. For Corolla GLi Toyota uses both cost based and value based pricing strategy as this is one of the most luxurious cars of Toyota. Navana is the only importer in Bangladesh who buys Corolla GLi from Toyota. Initially when the car was launched it was sold at a price of 1950000 taka but now as duty fee has increased and international currency fluctuated the price of Corolla GLi is now 2250000 taka. For the pricing of this car Toyota is also following other pricing strategies they are price skimming strategy which is they are charging maximum price as it is a new product, the demand of this car is already present in other countries and the buyers are also willing to pay any price to buy this car. It is following premium pricing which is charging high price for the high quality car . It is also following the optional product pricing e. g. for with the car Toyota is providing a luxorious comfortable interior with leather seats, cd player, etc. Therefore Final price is determined with all these strategies plus the cost of import, duty fee, the cost of shipment and the markup of Navana. pic] Distribution for Corolla Gli 6. Distribution for Corolla Gli 6a. Distribution or location strategy Most producers do not sell their goods directly to final consumers they use channels or marketing intermediaries to deliver their product to the ultimate consumers. By using intermediaries the cost of the producers and their number of transaction decreases. 6b. Channel dynamics †¢ Conventional marketing system- manufacturer, wholesaler, retailer work as independent system. No one has control over the other. Each member of the channel has separate objectives. †¢ Vertical marketing system- all the members of the channel work as a unified team. Hybrid marketing system- when the product is sold by using more than one channel 6c. Distribution of Toyota Toyota has distributors in almost every country. In Bangladesh the main distributor of Toyota is Navana. Navana performs many functions of Toyota. They gather information about potential and current customers of Bangladesh about the government policy and other external factors and communicate the information to Toyota. They make people of Bangladesh aware of the new cars their features and benefits e. g. to promote Corolla Gli Navana used print media, internet, etc for advertisement. They communicate with the customers dir ectly and sell the cars. As Toyota uses Just-in-time approach to some extent they depend on their distributors as the distributors provide them information about customers demand or about the cars of the competitors and Toyota produce their cars accordingly. Toyota and Navana together follows the Vertical marketing system where they work as a unified team. If Toyota wants to launch a new car in Bangladesh they provide Navana with all the information about the car Navana then analyzes the current marketing situation about the competitors and orders as per demand which is then delivered after 5months through shipment. Navana is an exclusive distributor of Toyota they are given full authority to sell the cars of Toyota. [pic] Promotional tools 7. Promotional tools Every company has to sell their products to their desire customers. For that they need to communicate with them. In this circumstances every company use some promotional tools to sell their product. As Toyota selling specialty product GLI car, they are also using some promotional tools to capture more and more market share. 7 a. Objective of promotional activity Toyota has some certain objectives behind their promotional activities. Those ares- ? Giving information about the product ? What’s new in features and benefits ? Trying to create brand value of GLI ? Ultimate increase of market share 7 b. Promotional tools of corolla GLI Toyota using three basic promotional tools to promote Corolla GLI. ? Advertising ? Personal selling ? Direct marketing Advertising Advertising is the paid form of non-personal presentation by an individual organization to promote their products towards their customers. Toyota gives advertisement of their product through different media to promote their products towards their customers. Toyota using paper and bill board for their advertising. They go for billboards which are situated in Bijoy Shoroni, Manik Mia Avenue, Kamal Ataturk Avenue, Gulshan 1 & 2, infront of Shonargoan Hotel, Dhanmondi 27, Newmarket. In Chittagong – Newmarket, Port city, Nasira bad and Kulshi etc. Personal selling Toyota using personal selling tools to sell and promote corolla GLI. Personal selling is the direct way to connect with customers. Toyota first introduce GLI in Japan trade fair, it’s a way of personal selling. Also Under personal selling they go for corporate selling and they target bank and company high ranked personalities to buy their product. It’s a very effective form of selling corolla GLI. Direct marketing Direct marketing is another tool that used by Toyota to aware about GLI to their customers. Direct marketing is way of marketing where, there are no physical contacts with the customers. They did E-mail campaign to promote GLI as direct marketing. 7 c. Media used by Toyota As Toyota wants to sell their product GLI, they use some media to provide their message to their desired customers. Toyota uses both personal and nonpersonal communication channels to promote GLI. ? Personal communication channels Personal communication channels involve two or more person communicating directly with each other face to face, person to audience, over the phone or through mail, where company get the opportunity to receive feedback from customers etc. To promote GLI Toyota uses face to face, person to audience and mail as personal communication channels. Also word of mouth behavior acting as personal communication channel. ? Nonpersonal communication channels Nonpersonal communication include media, atmosphere and event, where no face to face communication occur. Moreover no opportunity to get feedback from the customers. Toyota uses print media, bill boards, car show etc as nonpersonal communication channel. 7 d. Media budget One of the most difficult marketing decision is determining how much to spend on promotion. There are some common methods of determining media budget. Those are affordable method, percentage on sales method, competitor’s parity method and objective and task method. From these Toyota is using a combine approach of affordable and objective-task method. But before that they are estimating the budget depending on product life, quantity and brand value. For GLI, Navana the authorized distributor of Toyota budgeted 20-30 lakh for the current year. 7 e. Advertisement effect on sales Toyota marked GLI as a successful project in Bangladesh. To become successful Toyota is doing a lot of promotional activities. They also found positive effect on their sales from their promotional activities. As a result they able to sell 300 to 350 Gli car within 8 months. It’s a great achievement in term of selling luxury sedan. Toyota is very successful in term of their promotional activities. Also they use different types of promotional tools to become successful in Bangladeshi competitive car selling market. [pic] Problem Identification Car is marked as specialty product and also perceived as luxurious product in our country. So it’s a bit difficult to maintain a luxurious product like Toyota GLI in every segment of marketing. Although it’s a very successful project of Toyota in Bangladesh but they faced some problems. 1. Perceived value of corolla in customers mind Customers of Bangladesh perceived that corolla is a brand of common people. As GLI is a sedan of corolla segment, customers perceived that it’s not a high branded car. Although it is a corolla segment car but it is a high grade car of corolla then other corolla cars. As customers think it is a common brand car they don’t want to buy it on that amount of value. So it’s become a huge marketing problem for corolla GLI. 2. Brand name GLI Basically GLI doesn’t have any meaning. But customers want to know the meaning of it. So it creates some sort of problem to give the proper answer of meaning of GLI. 3. High price GLI is a car of high grade, so it’s a high price car. As more people wants to buy affordable car they don’t want to buy it at a high price. Also some don’t want to buy a corolla branded product at a high value. So the high price of the car creates some sort of problem. 4. Off stock delivery time Toyota uses Just in time inventory system. So they manufacture product only on demand. If the stock of GLI car comes to an end then it needs 120 day to delivery the product again through shipment. So off stock delivery time is a problem of Toyota for any car as well for GLI. 5. Rapid growth of competitors high branded cars Previously, the Bangladeshi car market was captured by Toyota. But in term of luxurious and high branded car, now Nissan, Honda and Mitsubishi entered the market with a great deal. So market becomes competitive and it’s a new problem for Toyota in Bangladeshi market. 6. Import of recondition cars Huge amount of recondition cars are importing from Japan to our country. So the new branded cars are loosing their appeal in the market. 7. Unstable car import and duty law and regulation Car import and duty law is very unstable in our country. It creates hazard for the company to do their business smoothly. Toyota is facing some problems regarding GLI. They are also trying their best to solve those problems. Moreover they marked these problems positively and from the GLI experience they will able to avoid these hazards for their up coming projects. 9. Recommendations 1. Customers perceived value- To overcome this situation marketers need to increase the brand value of Corolla GLi. They can increase brand value by adding more features than other Corolla cars, or even compared to the competitors same level cars. They can utilize the brand equity of Toyota cars that prevails in the market. They can highlight the brand GLi besides Toyota Corolla. They can differentiate GLi from other Corolla. They can differentiate GLi from other Corolla line extensions by highlighting the existing features. They can introduce new designs in terms of color, body kits etc; new features and also extra facilities. 2. High price- As the price of Corolla GLi is high; to overcome this situation marketers can add more value to the product rather than cutting the price. They can have value addition to the product- a. perceived value in terms of brand image. b. tangible value- marketers can introduce new features and design by producing new colors, body kits etc. They can avail more extra facilities and benefits in the car. 3. Though the management philosophy of Toyota that is the Just-in- time approach is not a current problem but rather is referred as a potential problem in the long run. Our recommendation would be to study and be informed about the market demand all the time to avoid any situation of being out of stock. 4. The rapid growth of competitors branded cars is a great threat to Toyota worldwide as well as in Bangladesh. The marketer should always be aware of bringing in, what are the benefits that will be available etc and plan accordingly to reduce the threat of being out of model or even out of market. References & Bibliography www. amartoyota. com www. toyota. com www. toyotahistory. com www. toyotacarzone. com Marketing Management-Philip Kotler 11th edition, Prentice Hall Advertising Principle & Practice – William Wells and Sandra Moriarty, 7th edition, Prentice Hall. www. bdnewspaper. com ———————————————- ———————– Star (Probox) Question Mark (Corolla GLi) Cash Cow (Yaris) Dogs (Crown) H igh Low Involvement Involvement Significant difference Between brands Few difference Between brands Complex Buying Variety Seeking buying Habitual buying Dissonance Reducing Buying Purchase Decision Post-purchase Behavior Evaluation of Alternatives Information Search Need Recognition Time Product Develop- ment Introduction Profits Sales Growths Maturity Decline Losses/ Investments ($) Sales and Profits ($) GLi

Japan & higher education Essay

Many parents in Japan firmly believe that higher education will ensure better positions, higher incomes, and superior life-styles for their children. Some even go into debt, spending over 60 million yen ($480,000, U. S. ) to put a child through the best private schools and universities. Do they reap the expected dividends? â€Å"In reality . . . the belief no longer holds true,† says the Mainichi Daily News. â€Å"There are not enough privileged positions to accept them,† and many have had to accept corporate positions formerly filled by high school graduates. While average lifetime earnings were higher for university graduates—206. 55 million yen ($1,650,000, U. S. ) as opposed to 192. 93 million yen ($1,540,000, U. S. ) for high school graduate office workers—â€Å"Japanese parents may realize some day that the gaps are too small to merit a serious burden on their household economy,† says the paper. Most of the parents around the world, or even mature individuals at that see education as a stepping stone towards a better future for all. Moreover, attaining a higher level of learning is believed to ensure the said individuals of better lives in the future as they are given the exact challenges that they are to face in the actual market that they are to serve after they have attended their scholastic appointments. This is the reason why the objectives of higher education is further focused in the way that the curriculum of the education actually pursues the concerns and the entities of the national progress of the countries around the world. It is through this that the systems of higher education in terms of aiding the society with the knowledge that they are due of receiving from the institutions. To prove this fact the following statements have been made by the â€Å"article on the changes on tertiary education†: â€Å"General objectives of higher education are sustainable national development optimizing and the production of new knowledge. † (http://www. see-educoop. net/education_in/pdf/bela_knjiga-09-cro-enl-t02. pdf) From this particular statement, it is noticeably obvious that the aims of higher education are focused on implying a much better possibility for national progress. This is also the primary reason why the enhancement of the process is strongly initiated through its integration within the systems of technological advancements such as synchronous learning and other online based learning systems as per offered to several adult learners who have lesser time that could be spent on going to school and taking up formal physical classes. The said innovative design of education actually makes it possible for a huge number of higher education learners to grasp their lessons through online classes that are held virtually through the internet connections that the institutions have towards their students. How is this process primarily applied? Virtual schools as well as virtual training programs work in a way that a person or a student in that matter who is a member of a virtual; program is given his or her own security number, which serves as a security access to the virtual class. Then, the virtual lessons could already be presented to that member in a virtual class setting. The instruction in such classes usually occurs between a panel or a group of instructors interacting with at a maximum number of 200 students around the globe simultaneously. (Robins, 2003, p 6) The students are aided with the knowledge they need to understand their lessons better with the use of online libraries, electronic sources and both visual and audio materials used for better explanation of the subject matter being tackled (Robins, 2003, p 8). â€Å"Virtual learning started in the year 1996, when Virtual High School had been first established in Canada. The said virtual school offered two complete courses on Biology and Canadian literature. The said school grew into becoming groups of interconnected classes and became among the pioneer providers of virtual education† (Carchidi, 2001, p 21). The challenge of offering online courses and assisting students online proved to be a challenge for these pioneers but they strived and thus were able to survive up until the present time. Today they are known to have been hosting at least a thousand students from all over the globe and assisting these people attain their goals of both gaining more knowledge and finishing a degree at their own convenience (Preston, 2004, p 22). Virtual learning is closely related to the systems used by home schooling only that this time instructors are able to completely communicate with their students through the Internet. Not to mention the high tech presentation of information through the integration of technological presentations along with the presentation of the subject matter, and the convenience brought about by the internet connection to the students and the easier understanding brought about by the innovations in this form of education really brings major changes in the modern learning process. Today, this form of learning had also been integrated in public schools in the United States. This had been designed to assist especially students who have a hard time learning their subjects through simple classroom presentations. In this case, a student is asked to sit in front of the computer and be connected to an instructor through the Internet and is thus assisted using media presentations. Other high-tech materials used for the said educational system are Adobe products and articles, Jasc Products, as well as Macromedia. (Preston, 2004, p 24) Aside from this, other institutions also include Corel Products as a cheaper version of the ones mentioned earlier. In this way, learning becomes easier, not to mention that the student could access these institutional provisions completely free of charge. When it comes to the pricing and location of the virtual classes, at times these classes are free or if not, the parents or the students at that needs to pay a minimal amount of money to obtain certain services. Grading and student evaluation processes are still done by the instructors with the help of electronic systems within the computer programs. In this way, the students are given assistance in the areas of learning they specially need help with. Yes, in this way, education is provided with the highest level of effectiveness. Along with this, seeing that online learning had been exceptionally effective for students, several business companies began to see the benefits of the said learning program (Rothwell, 2006, p 2). In this regard, several companies around the globe opted to avail the benefits of online training, having been able to learn through the Internet without spending so much for the venue, the materials and other food expenses compared to that of traditional training methods. Surely, business companies mostly benefit from this way of training. Indeed, although virtual training gives the most beneficial way of learning for both the companies and the employees as well, it could not be denied that these changes taken by business organizations post several challenges for the company itself. In this regard, it is not only the employees who need to be trained but the administrators as well. This issue then opens the questions regarding the challenges given by adult learning difficulties as well as usage of technology for learning shall be a matter of concern for the organization. The main challenges of online learning programs is the fact that training people using technology requires a lot of skills on the part of the facilitators and the instructors. In this regard, several writers placed some patterns, which new facilitators could use to be able to come up with effective and efficient learning programs provided through the Internet.

Julius Caesar Cause and Effect Essay

Kaya Lawrance Mrs. Ham Honors English 2 March 7th, 2012 Julius Caesar Cause and Effect Essay: A Leader's Fateful Decision: Decisions. Decisions are what make the world go round. Without them, time would be frozen, never moving forward. They are the choices people make that determine our future. Some decisions are hard, some are easy. But, no matter what decisions are made, they will always end with the same result: an effect. So, it's important that people go through the decision making process to eventually come to a final choice. Everyone has to make many decisions every day that affect our lives.Julius Caesar also had to make many decisions that had substantial results. But, only one of his decisions stood out from all the others. Only one decision would determine his rue fate. This essay will talk about the causes and effects of Julius Caesar's significant decision to be present at the Senate meeting or not. This determines his tragic fate in a matter of life or death. Caesar had to make the fateful decision of going to the Senate meeting or not. Although almost every sign warns him against going to the meeting, he makes the stubborn decision to go anyways, which eventually leads to his violent, timeless death.This decision has many powerful effects on the people, the conspirators, and Rome. But, it also has many causes or events that led up to it. So, some questions come up: Do the events that led up to Caesar's decision overweigh the effects of his choice? Or vice versa? The main question is: which choice is the better choice? Causes: There are many causes of Caesar's final decision. Many of these causes, though, may be better identified as warnings or signs against his attendance at the Senate meeting. At the beginning of the book, Caesar appears at a race in which he is confronted by a Soothsayer telling him, â€Å"Beware of the Ides of March. (1. 2. 21) He thinks nothing of it and tells the Soothsayer to move on. Caesar remains blind of this warning w hile Brutus, Cassius, and the other conspirators plot his hematic murder. Dramatic Irony is when the readers know what something that the character does not know. Dramatic Irony applies to this because readers know that the conspirators are plotting to kill Caesar while he is not aware that they are. Another â€Å"warning sign† that he should not go to the Senate meeting occurs on March 15 (Ides of March) right before the meeting.Calphurnia describes how she has had strange and frightful dreams of Caesar's stature pouring our blood while happy citizens of Rome bathe their hands in it. Calphurnia sees this as an omen, and since she does not usually believe in omens, she is frightened by them now and believes this one to be a true omen. A servant also warns Caesar, â€Å"They would not have you to stir forth today. Plucking the entrails of an offering forth, they could not find a heart within the beast. â€Å"(2. 2. 40-42) This is another warning sign for the reason of findin g a fault or difference in a sacrificed animal meant bad luck in his time.Although he ignores the Servant’s news out of his own confident arrogance, he decides to stay because of his wife's unsettling whim. But after Decius appears with plans to escort Caesar to the Senate House, Decius convinces him to go with quick and sly words. â€Å"This dream is all amiss interpreted; It was all a vision fair and fortunate. Your stature spouting blood in many pipes, in which so many smiling Romans bathed, signifies that from you great Rome shall suck reviving blood, and that great men shall press for tinctures, stains, relics, and cognizance.This by Calphurnia's dream is signified,†(2. 2. 87-94) Decius lies through his teeth to change Caesar's mind. He describes how the people will think he is a coward for not going, and how he would receive the crown if he went. The arrogant Caesar changed his mind in a heartbeat, blinded by his fear of looking foolish. Effects: The effects of C aesar's decision to go to the Senate meeting were great, affecting all of Rome in many ways over a long period of time. Of course the main effect of this is his own death.If he would have only listened to the soothsayers warning, taken Calphurnia's warnings into consideration, listened to the servants message, and had just allowed fear to overpower his over confidence – he would have stayed home and lived. He could then see how blind he had been all along. He would be able to see his true self without the mask of arrogance and complete foolishness. But, fate is inescapable. Even if he had not decided to go to the Senate, he would have met his final resting place – somehow. So, do the events that led up to Caesar's decision overweigh the effects of his choice?Yes, the causes or events that led up to his death are very good reasons why Caesar should not have gone to the Senate meeting. There were many warnings against him going and Calphurnia's dream almost made it so cl ear that he shouldn't go that it was just foolish to go. Caesar knew that it was a bad idea to go and that the effects of going could be bad. He knew something bad was going to happen, yet his own wretched personality destroyed his life. Two lessons can be learned from this event: 1. don’t allow the faults of your own personality affect your better judgment. 2. â€Å"Men at some time are masters of their fates. â€Å"(1. 2. 146)

Case 2 research paper Essay Example | Topics and Well Written Essays - 1250 words

Case 2 research paper - Essay Example Nonetheless, with increasing awareness among women as well as government initiatives to guard men and women against malfeasance of the society, more and more people are rising to protest against sexual harassment cases. As a result, the policy makers have also started developing more stringent and defined rules and policies in order to ward off criminals, who escape through loopholes in policies and amendments. The EEOC has set explicit guidelines so as to define sexual harassment. Any unwelcomed sexual advance, physical or verbal conduct or requests for sexual favors will be considered as sexual harassment, when; If such conduct has a purpose or an effect of unreasonable prying on the work performance of an individual or creates a hostile, offensive or intimidating working environment (TWU counseling center, n.d.). In a detailed manner, sexual harassment can be physical, verbal or non-verbal and even, psychological. It can also be in form of unwelcomed gestures or postures. Most of the activities performed by Peter Lewiston fall under the EEOC’s definition of sexual harassment; for instance, giving unwanted letters or materials, which are of sexual nature. Lewiston was constantly giving flowers to Gilbury without informing her and before she arrived in the school, which made her uncomfortable. Another act of sexual harassment pursued by Lewiston was that of pressurizing Gilbury for a date. Even after her rejection, he incessantly asked her to have lunch with him. Lewiston also deliberately touched her head, while having conversation with Gilbury, which made her further uncomfortable and uneasy. Peter also blocked her path, when she was returning from work. All of the above gestures, postures as well as actions pursued by Peter were unwelcomed by Gilbury and can definitely be considered as a case of sexual harassment. Dealing with complaints of harassment is

Marketing strategy Assignment Example | Topics and Well Written Essays - 1000 words

Marketing strategy - Assignment Example Macro and Micro Environmental Analysis PESTEL The PESTEL analysis is performed to analysis the macro environment of the industry. The PESTEL analysis provides a frame within which the strategic thinking of the company for the future takes place. The analysis sets boundaries and expectations (Burke, Clarke, et.al, 2008, p.27). Political factors of the US software industry seem to be stable. The government has promoted the IPR protection as the US software industry experience a loss of about $12.8billion due to inadequate protection (Brown, et.al, 1995, p. 9). The US economical factor represents a strong GDP rate of $47200. In the market oriented economy, private firms and individual dominates the business. US business enjoys a better flexibility than the other parts of its counterparts (Central Intelligence Agency, n.d). With the population becoming savvier about the software industry there has been a steady rise in the software applications and industry. The social factor of the US h as demanded the country to produce more software application. The technological factors of US software industry have enabled it for the global distribution of software management teams. With a technological advance the software industry has been able to develop a new phase in the software industry. ... Legal factors include compliance with issues like Open Source Initiatives. The companies are following the source code to protect it against any threat. Also the use of illegal software is prohibited. Product-market industry analysis The product market industry is analyzed with the help of two dimensions and their extremes which is the product-market matrix. This matrix explores the two dimensions Product and Market (Lowy & Hood, 2004, p.134). Figure 1: Product-Market Matrix (Source: Lowy & Hood, 2004, p. 135) Microsoft with the launch of Windows 7 Phone has come up with a product development and hence its product Windows 7Phone would fall under the first quadrant of Product development. Microsoft has understood the positive relationship with its customers and also the goodwill and thrust that accompany it. When ZuneHD was launched it gained a positive feedback and thus Microsoft also expect the same from its 7 phone. With a growth in mobile phone, it has become a major computing pla tform for big giants like Microsoft, Apple. The market of Smartphone is expected to grow by 705 thus investment in this growing sector would help Microsoft gain profits and revenue as well as capture the market share. The new product, Windows 7 Phone, resents a lot of information more clearly and it’s easy to navigate. Therefore the product development by Microsoft is its new Windows 7 Phone. Competitor’s analysis The competitor analysis aims to evaluate the company with its peer group with a motive to analysis the company’s positioning with its competitors. Microsoft top competitors are Apple and Google. Apple known for its innovation, with its release of iPhone has revolutionized the mobile industry. Also with its innovation in desktop and laptops