Apple and Phinnacus Assignment Example | Topics and Well Written Essays - 500 words

Apple and Phinnacus - engagement ExampleThis makes the decision to name someone an extremely important step in their life. P arents have sour interested in baby names ever since important Hollywood raft started naming their babies unusual names. This means that Korwitts patronage is not customer driven, but rather the customers are the driving army behind the industry. All Korwitt did was to observe the behavior of modern day parents and respond to a pre- existing need. Her business is reactive to market behavior rather than being proactive and introducing the idea to the market herself.2) Korwitts drive market is parents who feel stressed about finding the perfect names for their children. Because Korwitts book be $399, only wealthy parents can afford to pay for it. There may be people from glare classes who want help in choosing a name, but they cannot afford to pay the same amount. Since most fathers are probably out working to support their families, Korwitts book is mor e for women who are stay-at-home moms. These mothers perchance already have children of their own or are about to have a child. These parents apt(predicate) happen a lot of time watching daytime television talk shows, which is why Korwitt makes television appearances to accumulation to these mothers. These particular parents may also be entertainment freaks and keep up with all the latest causerie from Hollywood. If one of their favorite celebrities names their child a strange name, then these parents are more likely to want to do the same for their children. In this case, Hollywood celebrities are doing most of the advertising for Korwitt and she only has to stay for customers to come to her.3) Because this is a growth industry, Korwitt should worry about new market entrants that offer the same work for cheaper prices. Many new websites are cropping up all the time. This represents a danger for her business. Because only wealthy people can afford her services,