Sports Marketing and Merchandising Essay Example | Topics and Well Written Essays - 500 words

Sports Marketing and merchandising - Essay ExampleWith its acknowledgment of the differences between male and female market, WPCG also designs special services and sources for female.Amidst its popularity and expulsion in the UK market, WPCG has its own set of marketing challenges and weaknesses. It is however, expected that the use of STP (segmentation, targeting, and positioning) technique will change it to understand its customers, create a more efficient marketing strategy, and further boost its performance in the industry.STP is considered as the essence of strategic marketing. This tool enables a business administration to identify the apprize that it wants to provide, deliver the value, and communicate the value. Segmentation refers to the process of dividing the market based on certain variables like geographic, demographic, psychographic, and behavioural factors. The rationale of market segmentation is the identification of a specific market which a business organizatio n can best serve. This way, it is better positioned to create a product or service which more able and appropriate for a specific market as well as complement it with other components of marketing mix such as price, promotion activities, and distribution channels.